But as magical as the notion of free-flowing music may be, it doesn’t necessarily follow that we’re entitled to *all* music *as soon as it’s released*.
Now Goldman Sachs predicts the streaming music market to hit $28 billion in value by 2030. The academics who predicted a “music like water” utility-style model over a decade ago nailed it. Window In The Skiesįew will disagree that streaming is the future of how human beings listen to music. But if employed strategically and conservatively-seven months is admittedly a pretty long time to wait-it can help bring in more revenue for an artist by capitalizing on true fans without screwing over everyone else. This strategy of “windowing” new albums might not work for everyone-certainly, it helps to have a fanbase as rabid as Adele’s or Swift’s. We saw a similar phenomenon unfold with the release of Adele’s 25, which went on to become the top-selling album of 2016 despite being kept off of streaming services for its first seven months.
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